If it’s hip and happening, you’ll find it on the Southside, a designation for the area between the St. Johns River and the Intracoastal Waterway The Southside is popular with 25-34 year olds, many of whom work at nearby office parks, although residents of all ages enjoy the area’s funky ambiance.

Condominiums are particularly hot in this community with offerings ranging from affordable apartment conversions to new buildings featuring every possible amenity. But the Southside also has a wide selection of old and new single family housing in a variety of price ranges; you can find a new home in the $300,000 range or splurge on a million dollar property in Deerwood Country Club.

The Southside offers shopping galore at the St. Johns Town Center. Cinema lovers will be drawn to The Cinemark Tinseltown, a movie megacomplex with huge screens and comfy, stadium-style seating, which draws crowds from all over Northern Florida to catch a flick. The nearby campuses of the University of North Florida and Florida Community College at Jacksonville contribute lively student populations to the area.

Centrally located, the Southside is bordered by Arlington to the north and east, St. Johns County to the south and San Marco and I-95 to the west. This is literally the southernmost area of urban Jacksonville and is in the middle of all other Jacksonville communities. Southside has many country club communities and is close to many area businesses. The southside of Jacksonville is the business capital of jacksonville with the highest concentration of jobs and major national employers such as Citibank, Washington Mutual, Merrill Lynch, Cisco Systems, IBM, and Blue Cross Blue Shield.

Southside has the area's largest grouping of apartment communities. Many new developments are less than a year old. Commuting, shopping and recreation are convenient. Housing includes single-family homes, condominiums and apartment complexes. Residents enjoy local golf courses, abundant dining and entertainment, and easy access to the beaches via J. Turner Butler Boulevard.